What is the purpose of this information?

The data is intended to provide propane marketers greater insight into the residential business opportunity in the areas they currently serve or plan to serve. The program uses index scores that reflect how much propane-related activity is likely to be taking place within a market and what kinds of homeowners are behind that activity. In markets where the information is available, the report also outlines effective ways to market and advertise to those homeowners, as well as to the most active home builders.